How effective is the use of videos as marketing tool on a web site or blog really?

I see some of the Internet Marketing gurus are making a huge fuss about using video on your web site or blog.

I do not know about you, but I just hate it if I open a web site and a video starts to play automatically without giving me the choice whether I would like to watch it or not.

I many cases I closed the web site if I could not find a place to stop the video.

Although many of the guys think this is the next best thing in marketing, me personally thinks it sucks.

My view was confirmed today when I received a newsletter from one of the big online MLM businesses I am involved in.
They said:

After removing the introduction video from the home page and making the video available in the member’s area only, we have seen a 20% increase in conversion rate from new visitor to Trial Member.

Now that proves my point exactly.

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